MADE IN SWEDEN
We’re a Swedish company, and we choose to manufacture our products at home. The reasons are simple: Working with a factory in Sweden helps us maintain strict quality standards, minimize unnecessary waste and recycle our BORROW Program products into new ones. There are shorter lead times so we can come up with new designs, and prototype with others looking to use more responsible materials. And we must admit, we’re proud to be a local hero, staying true to our Swedish roots.
EST 1995, STILL BURNING STRONG
Light My Fire was born from fire. Originating in Sweden, our first products were Maya Sticks and Fire Starters. Now we sell a wide range of products — all with roots in the outdoors and our Swedish heritage.




