We Ignite Dreams
MEET THE TEAM
CALILL, CEO
Short bio or fun fact
MANIFESTO
Fire. It’s a source of pure energy. When we create fire from a spark it’s intimate and empowering.
We can warm our bodies, cook nourishing food, and enliven our sense of belonging to nature. Fire makes us feel less alone in the world.
Fire also brings us closer to other people. We just created a tiny circle in a big world where we can share food and stories with those we care about.
Fire makes life simple again. It changes us. Fire is alchemy.
We sell fire.
OUR VISION
WE IGNITE DREAMS
EST 1995, STILL BURNING STRONG
Light My Fire was born from fire.
Originating in Sweden, from the very beginning we had a vision of helping people enjoy a healthy outdoor life. Our first products were Maya Sticks and Fire Starters.
Now we sell a wide range of products but we still have roots in the outdoors and in our Swedish heritage.
We’ve always been inspired by time spent outside. It only takes a few hours in nature to realise we don’t need much to be happy: a warm fire, good food, friendship.
OUR PRODUCTS ARE OUR HEROES
We can talk on and on about nature, our Swedish roots and good design, but at the end of the day our products are our spokespersons. They have to be best-in-class, made to last and able to be recycled at the end of their lives. That’s what serves our customers well and makes them fans for life.
Our products embody our brand values.
COOKING UNDER THE BARE SKY
We feel most alive under a bare sky.
We respect the natural world that sustains us, and we’re humbled by its power.
When we’re in tune with nature it teaches us
how to celebrate abundance, respect natural limits and practice reciprocity.
We Are a Regenerative Business
Light My Fire adheres to the principles of Regenerative Leadership. This informs everything we do – from product design to corporate culture to the type of world we envision.
When we apply living-systems logic to the way we do business, we create opportunities for innovation and a reimagined way of doing business.
All In On Circularity
We adhere to principles of Regenerative Leadership and working toward the goal of creating a circular economy is one of our core values. From sourcing materials to design considerations to the logistics of transportation – and ultimately, recycling our
products at the end of their usefulness - we’re constantly seeking better ways of doing things.
A circular economy is great in many ways – not only is it one solution to the current planetary crisis, it’s also a great way to save resources, which in turn saves money!
Material Matters
Our commitment to using responsible materials is a never-ending journey. We focus on using recycled and renewable materials, and making products that are durable and recyclable.
We believe in being fully transparent about our journey. We’ll always make the best choice based on what we currently know, and explain the pros and cons of all our materials.
